Size doesn't (always) matter.

But when people think about monetizing online - they immediately equate followers to dollars.

Large audience MUST mean you're making a lot of money right?

Not so fast.

This belief is likely born from a few things:

1. We see the largest creators/audiences in the world do insane brand deals etc. and think that's the case for everyone
2. In the US especially - 'bigger' is naturally equated to 'better'

The consequence of this is that many creators and solopreneurs lack confidence that they can "make it" and have trouble enduring this path of online entrepreneurship.

They feel hopeless when they can't reach a large follower count and end up throwing in the towel.

The truth is: the size of your following has little correlation to your ability to make money online.

I've worked personally worked with 10k follower creators that are out-earning ones with a 200k+ following.

Let's unpack why that happens.

The main notion is that a large following isn't an engaged following.

And even an engaged following isn't always an engaged following of potential buyers.

So many creators think their only path to monetizing is having an insane large following and doing some influencer deals to make a quick buck.

(that kills your brand IMO - but that's a topic for a different day).

So how do you become a creator that makes money online?

The first step is you need to align on the INTENT of your content.

Ask yourself:

Who is the ICP/Avatar I'm trying to attract to my business?

Auditing your intent will enable you to create content aligning to their goals / challenges and help them level up.

That will lead to you launching lead magnets, offers etc. that resonate and get your followers to take action.

Creating content just for boosting audience size is an outdated game.

Watch.

You'll see the smart companies looking for "micro influencers" that have an audience of people that really TRUST the creator and will recommend products that help them move forward with their goals.

(do a quick Google if you don't believe me)

That's the evidence that size doesn't matter.

Put your focus on who you're writing for and how you'll help them - and you'll be able to earn more than 99% of creators - no matter what their audience size is.

Until tomorrow,